Donadelli
Donadelli is a French fashion brand known for its elegant and contemporary designs. The brand aims to blend classic French chic with modern aesthetics, creating timeless pieces that appeal to a sophisticated audience. Donadelli's collections reflect a dedication to high-quality craftsmanship and innovative design, making it a standout name in the fashion industry.
Service:
Fashion Design, Art direction, Web Design and Brand Guidelines
Year:
2019
Industry:
French Fashion Brand
Website:
View
Objective
Donadelli sought to establish a comprehensive brand identity from scratch. Their specific requests included:
- Brand Development: Create a cohesive and compelling brand identity.
- Fashion Design: Develop a collection of stylish and unique clothing.
- Art Direction: Oversee the visual aspects to ensure consistency and appeal.
- Logo Creation: Design a memorable and representative logo.
- Web Design: Build an engaging and user-friendly website.
- Photoshoot: Organize and direct photoshoots to showcase the products effectively.
Solution
To fulfill Donadelli's needs, I executed a complete branding strategy:
- Branding: Developed a comprehensive brand identity, including a distinctive logo, color scheme, and visual style that embodies the essence of French elegance and modernity.
- Fashion Design: Designed an entire clothing line that combines classic French fashion elements with contemporary trends.
- Art Direction: Directed the visual presentation of the brand, ensuring all elements from photoshoots to marketing materials reflected the brand's identity.
- Logo Creation: Crafted a logo that symbolizes the brand's commitment to elegance and innovation.
- Web Design: Designed and developed a user-friendly website that highlights the brand's story, collections, and vision.
- Photoshoot: Organized and managed professional photoshoots to create stunning visuals for marketing and the website.
