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Kedara

Kedara is a jewelry brand inspired by the natural beauty and cultural richness of Bali. Known for its exquisite craftsmanship and unique designs, Kedara creates pieces that blend traditional Balinese artistry with modern aesthetics. Each piece is meticulously crafted to reflect the brand's commitment to quality and elegance.

Service:
Branding, Design, Art direction and Web Design
Year:
2021
Industry:
Jewelry - Lithoterapy
Website:
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Objective

Kedara's clients sought a comprehensive brand establishment. Their specific requests included:

  • Brand Development: Create a distinctive and cohesive brand identity.
  • Jewelry Design: Develop a unique collection of jewelry.
  • Art Direction: Oversee visual aspects to ensure brand consistency and appeal.
  • Logo Creation: Design a memorable and representative logo.
  • Web Design: Build an engaging and user-friendly website.
  • Photoshoot: Organize and direct photoshoots to effectively showcase the products.

Solution


To fulfill Kedara's needs, I executed a complete branding strategy:

  • Branding: Developed a comprehensive brand identity, including a distinctive logo, color scheme, and visual style that embodies the essence of Balinese elegance and craftsmanship.
  • Jewelry Design: Designed an entire collection that combines traditional Balinese elements with contemporary design.
  • Art Direction: Directed the visual presentation of the brand, ensuring all elements from photoshoots to marketing materials reflected the brand's identity.
  • Logo Creation: Crafted a logo that symbolizes the brand's commitment to quality and elegance.
  • Web Design: Designed and developed a user-friendly website that highlights the brand's story, collections, and vision.
  • Photoshoot: Organized and managed professional photoshoots to create stunning visuals for marketing and the website.

For more details, you can visit Kedara's website.